"The Best Thing Since...

...Sliced bread." #$%!?!?!

That's what Mattamy is calling the new town of Seaton (or maybe themselves?) in what is part of the fresh, new ad campaign for 2008. I found this full page ad in the current New Homes free magazine on the last page of the Mattamy pull-out.

I don't know what has got into their water (maybe its the 2 J.D. Power & Associates awards, etc.) at the Mattamy HQ but claiming to be the best thing to happen to new home building is like HONDA saying their cars are redifining automobiles...they're not. Or maybe they just hired Kanye West to head the marketing department. Anyways, I feel the ad is on the arrogant side and there is always much more to be desired in mass new-home building before anyone claims to have changed the game.

So the ad goes on to explain that,

"50 years ago,
Kids knew exactly,
what to do
when told to "Go Fly
a Kite."

Seaton Coming Soon.
A Brand New Town.

The Best Thing Since Sliced Bread.*

*Based on our shiny trophies


So thats my editorial on the new ad...I really just picking on little things but it just took me by surprise this morning.